When it comes to universities in the United States, branding and marketing play a crucial role in attracting students and setting them apart from the competition. In recent years, there has been a growing recognition of the importance of emotions in branding and marketing strategies within the higher education sector. Let's delve into how emotions are being utilized by US universities to enhance their branding and marketing efforts.
Studying in the USA can be both an exciting and emotional experience for international students from Bangladesh. The opportunity to pursue higher education at prestigious universities in the United States is undoubtedly a dream for many students from Bangladesh. However, this journey comes with its own set of challenges and emotions.